The trusted platform to manage creative leasing

We enable mutually beneficial relationships between property owners and merchants, building confidence in performance-based leases with our technology-driven platform.


Guesst aims to increase opportunities, demand and value in retail real estate

Opening a retail store or restaurant requires merchants and property owners to take a substantial financial risk. With decades of experience in real estate, the Guesst team understands the challenges property owners and merchants face. Guesst strives to minimize friction and maximize collaboration by providing the essential infrastructure to make creative leasing not just possible but preferred.

Built by real estate experts

The founding executive team has extensive experience in
real estate and technology.

Jay Norris
Chief Executive Officer

Jay has been an innovator in hospitality, entertainment and retail real estate brokerage for more than 20 years. He has a deep understanding of the problems that Guesst aims to resolve. He is the guiding force behind Guesst.

Deborah Reich
Chief Operating Officer

Deborah has 25 years of experience in the real estate industry as a principal of Goldberg Group, a New York based investment firm. With her extensive experience in management, sales and marketing, Deborah shapes product development and growth strategies.

Alex Libkind
Chief Technical Officer

Alex Libkind brings more than 20 years of technology and financial management experience to Guesst. He founded Foundation Source and Zodiac Interactive. Both had successful exits. Alex's software powers food catering in major stadiums and convention centers throughout the U.S.

Xan Goldberg
Chief Experience Officer

As a partner of Goldberg Group, Xan has led leasing and tenant relations. His insights and experience with merchants and brokers inform product development and user experience at Guesst. Xan has an MBA from NYU Stern School of Business.

Our strategic advisors

Ken McIntyre
Real Estate Executive Council

Ken McIntyre has 25 years of experience in commercial real estate and currently serves as CEO of the Real Estate Executive Council (REEC), a trade association for executives of color in the industry. Mr. McIntyre founded PassPort Real Estate and serves on several boards, including Newmark Group, Acadia Realty Trust, the Real Estate Roundtable, and the National Jazz Museum in Harlem. 

Marcus Samuelsson
Celebrity Chef & Businessman

Marcus Samuelsson is the renowned chef behind many restaurants worldwide, including Red Rooster NYC and Miami. He has received eight James Beard Foundation Awards, including Best Chef. Mr. Samuelsson is a longstanding judge on the hit Food Network show Chopped, head judge of Top Chef and an Iron Chef on Netflix’s rebooted Iron Chef, and best-selling author of "Yes, Chef: A Memoir."

Josh Goldberg
Founder & Owner, Goldberg Group

Josh Goldberg, a commercial real estate investor since 1985, specializes in transforming retail properties in prime urban and suburban locations. Responsible for countless lease negotiations, Goldberg excels at boosting the value of underperforming properties. His approach combines honesty, creativity, and pragmatism, allowing for consistent growth even in shifting markets.

Vin Turk
Co-Founder & COO, Madison Logic

Vin Turk brings over 20 years of founding, operating, and investing experience within the Internet software space. Vin co-founded Madison Logic, a leading B2B digital advertising firm. Additionally, he is active in many other start-up tech companies, including, Swap Health, Frequency, and Bombora, among other leading firms. Vin adds a new level of data and analytics expertise to Guesst.

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